Title
Recommendation to Authorize the City Manager to Execute a Service Provider Agreement with Jose Fernandez for Graphic Design Services for 36 Months through June 2029, with Total Compensation Not-to-Exceed $93,786.88. (Economic Development 10061810)
Body
To: Honorable Mayor and Members of the City Council
From: Gerry Beaudin, City Manager
EXECUTIVE SUMMARY
Graphic design is essential for the City of Alameda's (City) external marketing and outreach communications. These services are vital for creating Economic Development websites, social media, and marketing materials. Since 2017, Jose Fernandez has provided valuable graphic design services to multiple City departments, including the City Manager's, Base Reuse and Economic Development. This proposed agreement is a new contract that provides graphic design services for thirty-six months through June 30, 2029.
BACKGROUND
The City continues to have a need for graphic design services in support of outreach and marketing efforts. With the written approval of the City Manager, City staff selected Mr. Fernandez on a sole source basis, based on his previous experience providing high quality graphic designs as well as website creation and maintenance.
DISCUSSION
Mr. Fernandez has been instrumental in key City campaigns like Restaurant Week and Shop Local. He is also currently involved in the development of an Alameda Point website as well as Choose Alameda, an Economic Development website geared towards attracting new businesses and investment to Alameda.
The Agreement (Exhibit 1) includes the scope of work for Mr. Fernandez's professional graphic design services. This includes on-call services to be used by the City Manager Department as well as the Base Reuse and Economic Development Department. Mr. Fernandez has been a trusted and reliable City provider of professional graphic design services since 2017. The previous three-year contract for Mr. Fernandez was for $25,000 annually. The proposed three...
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