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Discuss Messaging Ideas for the San Francisco Business Times Advertising Supplement
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To: Members of the Mayor's Economic Development Advisory Panel
EXECUTIVE SUMMARY
The City of Alameda's Economic Development Division annually purchases a 20-page advertising supplement in the San Franisco Business Times (SFBT). SFBT is the premiere business news outlet for top business leaders and c-suite executives in the Bay Area. The advertising supplement has been a staple of the City's regional commercial marketing efforts since 2017 (see Exhibit 1, copies of the 2023 and 2024 supplements). Staff are seeking the Economic Development Advisory Panel's (EDAP) suggestions for overall marketing themes or messages to guide the content of this year's supplement.
BACKGROUND
The SFBT, a part of a network of 44 business journals across the country and has a circulation of 31,141 weekly print editions and 211,485 unique monthly on-line visitors. It is the major business journal in the Bay Area for news on commercial real estate, venture capital funding, major business sectors, banking, business leaders, and breaking news. Approximately, 59 percent of the readers classify themselves at "top management" and the content of the supplement is geared towards the business interests of top business leaders and c-suite executives.
Since 2017, the City of Alameda (City) has annually purchased a 20-page advertising supplement in the SFBT. The advertising supplement typically contains an introduction letter from the Mayor or City Manager, an "Alameda by the Numbers" page with key demographic figures, a map of current real estate developments, and articles highlighting Alameda businesses, key business sectors, professionals, and topics that illustrate Alameda's comparative business advantages. Past advertising supplements have focused primarily on Alameda business opportunities with some references to quality of life.
As part of SFBT's advertising package, the City also receiv...
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