Title
Recommendation to Authorize the City Manager to Execute a Service Provider Agreement with Maurice Ramirez for Professional Photography and Videography Services for 40 Months Through June 2028, with Total Compensation Not-to-Exceed $122,948. (City Manager)
Body
To: Honorable Mayor and Members of the City Council
From: Jennifer Ott, City Manager
EXECUTIVE SUMMARY
Professional photography and videography are essential for the City of Alameda's (City) external strategic communications. These services are vital for maintaining the City's website, social media, official reports, mailings, and email newsletters. They are key visual tools to share crucial updates, provide information about City projects, and promote Alameda businesses and events. Since 2017, Maurice Ramirez provided valuable photography services to multiple City departments. This proposed agreement consolidates these services under a single, comprehensive agreement.
BACKGROUND
The City's Strategic Communications Plan identifies four key platforms for engaging residents:
* Email/Text: Department e-blasts, newsletters, and alert messages
* Social Media: Facebook, Instagram, and Nextdoor posts and announcements
* Website: Content for the City's official website
* Mail: Targeted mailers sent to residents and businesses
High-quality, engaging visual content is critical for effectively reaching a broad audience across these platforms. Maurice Ramirez has been a trusted and reliable City provider of professional photography services since 2017. His notable work includes contributions to an SF Chronicle business supplement, the annual 4th of July Parade, the Economic Development Strategic Plan, Walk and Roll to School events, and the February 2020 Grand Opening of the Cross Alameda Trail.
At the onset of the COVID-19 pandemic, Mr. Ramirez provided essential visual documentation for critical community updates. He captured images promoting social distancing, playground closures, support for local ...
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