Title
Discuss Marketing Messages for Choose Alameda Business Attraction Website
Body
To: Members of the Mayor’s Economic Development Advisory Panel
EXECUTIVE SUMMARY
The Economic Development Division’s work plan includes attracting new businesses and investment to Alameda. From a marketing perspective, this has been accomplished in several ways. For over 7 years, Economic Development has run a supplement in the SF Business Times that highlights Alameda. Another attraction tool is a dedicated attraction website that is currently being developed - Choose Alameda.
This agenda item is presented for discussion purposes only - to gather input on possible marketing messages for the Choose Alameda website from the Advisory Panel members who represent a wide variety of businesses and offer unique perspectives.
BACKGROUND/DISCUSSION
The Choose Alameda website is being developed with a home page and separate page tabs. Feedback from the Advisory Panel will provide directions for staff on what key messages will be featured on the home page and which supporting messages will be featured on the separate page tabs.
The audience for this website is intended to be site selectors, developers, investors, businesses considering expansion and businesses within the tech sectors that are being courted - Blue Tech, Bio tech and Clean Tech.
A listing of key messages and themes initially being considered for the website are as follows:
• Central location - transportation corridors
• Infrastructure advantages - water, sewer, power
• Synergy with other like businesses
• Available buildings and sites
• Certainty and timeliness in the approval process
• Sense of Community
Feedback from the Advisory Panel on additional themes/messages is welcome and encouraged.
RECOMMENDATION
This item is for discussion purposes only. No action is recommended.
Respectfully submitted by,
Dwayne Dalman
Economic Development Division Manager