Title
Recommendation to Accept a City of Alameda Communications Report. (City Manager)
Body
To: Honorable Mayor and Members of the City Council
From: Jennifer Ott, City Manager
EXECUTIVE SUMMARY
This annual Communications Report is a project in the City of Alameda's (City) adopted Strategic Plan and outlines communication practices, utilized platforms, analytics, and insights from internal and public surveys. A comprehensive communications plan is under development and will include strategies to increase the timeliness, reach, and cadence of City communications.
BACKGROUND
The City's adopted Strategic Plan prioritizes strengthening public communications and resident engagement. This includes developing a Citywide communications plan, publishing an annual communications report, and investing and expanding media programming and access to Alameda updates.
The Strategic Plan also includes planning the implementation of the City's Diversity, Equity, Inclusion, and Belonging (DEIB) plan, which includes internal communication strategies to foster internal engagement between City staff and all departments.
Following a 2023 request for proposals (RFP), the City partnered with SGA Marketing to develop a citywide communications and engagement plan. This plan builds on the City's robust pandemic communications efforts (Exhibit 1) while addressing the need for ongoing strategic communication.
The plan will enhance communication between City staff and residents, improve operational efficiency, and strengthen community engagement efforts. It serves as a roadmap to build a stronger communications capacity and brand for Alameda.
Communications Survey Key Findings
As a first step to developing the strategic communications plan, the City worked with SGA Marketing to develop internal (staff) and external (community) surveys:
* External survey included more than 1,000 individual respondents.
* In-person survey presented in various locations (e.g., West End Farmers' Ma...
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