File #: 2014-389   
Type: Regular Agenda Item
Body: Historical Advisory Board
On agenda: 4/3/2014
Title: Alameda Point - Wayfinding Sign Program - PLN14-0127 - City of Alameda. The City of Alameda is requesting a Wayfinding Sign Program for Alameda Point. The proposed signs include street names and addressing, informal landmarks and district naming. Signs are proposed for up to 25 locations throughout Alameda Point.
Attachments: 1. Exhibit 1 - Wayfinding Sign Program, 2. Exhibit 2 - 1998 Resolution of the Planning Board Approving a Sign Program for Alameda Point
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Alameda Point - Wayfinding Sign Program - PLN14-0127 - City of Alameda. The City of Alameda is requesting a Wayfinding Sign Program for Alameda Point. The proposed signs include street names and addressing, informal landmarks and district naming. Signs are proposed for up to 25 locations throughout Alameda Point.

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HISTORICAL ADVISORY BOARD
AGENDA REPORT

DATE: April 3, 2014
TO: HONORABLE CHAIR AND MEMBERS OF THE HISTORICAL ADVISORY BOARD
FROM: Andrew Thomas
510.747.6881
athomas@alamedaca.gov
APPLICATION: Alameda Point - Wayfinding Sign Program - PLN14-0127 - City of Alameda. The City of Alameda is requesting a Wayfinding Sign Program for Alameda Point. The proposed signs include street names and addressing, informal landmarks and district naming. Signs are proposed for up to 25 locations throughout Alameda Point.

ZONING DISTRICT: Alameda Point Zoning Districts
GENERAL PLAN: Alameda Point Mixed Use
PROPOSAL SUMMARY
BACKGROUND

The City is proposing a short-term (three to five years) Sign Program for Alameda Point to provide a thematically consistent group of wayfinding signs. The proposed signs include street names and addressing, informal landmarks and district naming. Signs are proposed for up to 25 locations throughout Alameda Point. Square Peg Design has prepared a Master Sign Program for short-term signage at Alameda Point (Exhibit 1). The Sign Program establishes criteria for identification signs for streets, individual building addresses, landmarks (e.g., USS Hornet), land use zones (e.g., Spirits Alley) as well as entire districts (e.g., Seaplane Lagoon). This Sign Program would update the Alameda Point Sign Program adopted by the Planning Board in 1998 (Exhibit 2).

As provided for by the Zoning Ordinance (AMC Section 30-6.3 (2)), these criteria may be different from the sign criteria established for individual buildings elsewhere in Alameda because they are located in a distinct area of Alameda. In addition...

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