Title
Public Hearing to Consider Adoption of Resolution Confirming the Park Street Business Improvement Area (BIA) Report for FY2014-15 and Levying an Annual Assessment on the Park Street BIA. (Community Development 481001)
Body
To: Honorable Mayor and Members of the City Council
From: John A. Russo, City Manager
Re: Hold a Public Hearing and Adopt a Resolution Confirming the Park Street Business Improvement Area (BIA) Report for FY2014-15 and Levying an Annual Assessment on the Park Street BIA
BACKGROUND
In 1989, following the Parking and Business Improvement Area Law in the California Streets and Highways Code, the City Council established regulations for Business Improvement Areas (BIAs) in the Park Street and Webster Street commercial areas. The City's regulations are codified in the Alameda Municipal Code (AMC), Section 6-7. This report is for the Park Street BIA, which is managed by the Park Street Business Association (PSBA). Revenues from the BIA directly benefit business owners in specified geographic zones through the general promotion of business activities and public events, beautification and ambiance, construction and maintenance of parking facilities, and special projects benefitting that business area.
The BIA is funded from fees collected by the City from all businesses within the geographic zones. The Park Street BIA is divided into two areas, Area A and Area B. Businesses in Area A are closer in proximity to the retail core, and pay a slightly higher rate, than businesses in Area B. The City has not increased assessments since inception of the BIA; however, per the original Ordinance 2435, each year the BIA assessment gets an automatic Consumer Price Index (CPI) increase based on the San Francisco Area CPI. This year's CPI increase of 2.6% raises the minimum retail business annual fee to approximately $286.
On April 1, 2014, the City Council received the BIA Assessment Fee Schedule, BIA Boundary Map, and the...
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