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File #: 2014-777   
Type: Consent Calendar Item
Body: City Council
On agenda: 9/16/2014
Title: Recommendation to Award a Contract in the Amount of $360,000, to Ellis and Ellis Sign Systems for Alameda Point Temporary Wayfinding Signage Program. (Community Development 481002)
Attachments: 1. Exhibit 1- Alameda Point Sign Program, prepared by Square Peg Design May 2014, 2. Exhibit 2 - Contract
Title
 
Recommendation to Award a Contract in the Amount of $360,000, to Ellis and Ellis Sign Systems for Alameda Point Temporary Wayfinding Signage Program. (Community Development 481002)
Body
To: Honorable Mayor and Members of the City Council
 
From: John A. Russo, City Manager
 
Re: Recommendation to Award a Contract in the Amount of $360,000.00, to Ellis and Ellis Sign Systems for Alameda Point Temporary Wayfinding Signage Program
 
BACKGROUND
 
The City is proposing a short-term (three to five years) Sign Program for Alameda Point to provide a thematically consistent group of wayfinding signs.  The proposed signs include street names, addressing, informal landmarks and district naming.  Signs are proposed for up to 25 locations throughout Alameda Point.  
 
Square Peg Design developed and presented a temporary signage program to the Historic Advisory Board on April 2, 2014.  Board comments were incorporated into the plan and it was subsequently presented to the Planning Board April 14, 2014.  The Planning Board discussed the master sign plan and approved it on May 15, 2014.  The approved plan is attached as Exhibit 1.  
 
The project will facilitate visitor wayfinding, highlight attractions and key tenants, and help create an enhanced sense of place for current and future tenants. The principal goal of the project is to generate tenant interest in Alameda Point, in anticipation of future development.
 
DISCUSSION
 
In July 2014, staff authorized Square Peg Design to call for bids to fabricate and install a temporary signage program for Alameda Point. Drawings, plans and specifications were provided to four separate fabricators throughout the Bay Area, with a deadline set for July 24, 2014. All bids were received on time and the results are as follows:
 
Bidder
Location
Bid Amount
Ellis and Ellis Sign Systems
Sacramento, CA
$359,963.50
Martinelli Environmental Graphics
San Francisco, CA
$419,635.75
Arrow Sign Company
Oakland, CA
$438,296.83
VKK Signmakers
Redwood City, CA
$559,283.47
 
All fabricators are qualified contractors and have worked with Square Peg Design in the past. Community Development and Public Works Staff along with Square Peg Design met with the two lowest bidders to ensure each firm understood the project and that like project costs were being compared.  Staff recommends awarding a contract to Ellis and Ellis Sign Systems for a not-to-exceed amount of $360,000. Each bidder was advised that it shall pay not less than the prevailing rate of per diem wages as determined by the Director of the California Department of Industrial Relations.
 
FINANCIAL IMPACT
 
The project is budgeted in the Capital Improvement Program Fund 310-91411.  There is no impact to the General Fund.
 
MUNICIPAL CODE/POLICY DOCUMENT CROSS REFERENCE
 
The project was bid in accordance with the requirements of the Municipal Code. The contractor will be entering into the City's standard agreement.
 
ENVIRONMENTAL REVIEW
 
In accordance with the California Environmental Quality Act (CEQA), this project is Categorically Exempt under CEQA Guidelines Section 15301(b), Existing Facilities.
 
RECOMMENDATION
 
Award a contract in the amount of $360,000.00, to Ellis and Ellis Sign Systems for the Alameda Point Wayfinding Signage Program project.
 
Respectfully submitted,
Debbie Potter, Community Development Director
 
By:
Nanette Mocanu, Acting Assistant Community Development Director
 
Financial Impact section reviewed,
Juelle Ann Boyer, Interim Finance Director
 
Exhibits:
1.      Alameda Point Sign Program, prepared by Square Peg Design May 2014
2.      Contract