Title
PLN15-0078 - 801 Marina Village Parkway - Applicant: Arrow Sign Company for Westwood Financial Corporation. The applicant is requesting an amendment to the previously approved Sign Program for the Marina Village Shopping Center to allow for two (2) freestanding signs along the shopping center frontage on Marina Village Parkway. This project is exempt from the California Environmental Quality Act (CEQA) pursuant to CEQA Guidelines Section 15311 - Accessory Structures
Body
CITY OF ALAMEDA
Memorandum
To: Honorable President and
Members of the Planning Board
From: David Sablan
Planner I
Date: April 27, 2015
Re: PLN15-0078 - 801 Marina Village Parkway - Applicant: Arrow Sign Company for Westwood Financial Corporation. The applicant is requesting an amendment to the previously approved Sign Program for the Marina Village Shopping Center to allow for two (2) freestanding signs along the shopping center frontage on Marina Village Parkway. This project is exempt from the California Environmental Quality Act (CEQA) pursuant to CEQA Guidelines Section 15311 - Accessory Structures
BACKGROUND
Alameda Municipal Code Section 30-6.3.c.2 establishes separate sign regulations for properties developed under the Planned Development process. The original Master Sign Program for the Marina Village Shopping Center development was first adopted in the 1980's. It was last amended in 2000, to allow stacking of letters for fascia signs.
DISCUSSION
Currently, the Marina Village Shopping Center has neither freestanding signs to identify the shopping center nor street-oriented signage for tenants of the main buildings. Per the current sign program, each tenant is allowed one (1) fascia sign and one (1) hanging sign per shop, but there is no allowance for freestanding signs for the shopping center. The applicant is proposing two freestanding signs on the Marina Village Parkway frontage to increase visibility for shopping center ...
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