Title
Recommendation to Approve Phase 0 (Phase Zero) Activities Plan for Site A at Alameda Point. (Base Reuse 819099)
Body
To: Honorable Mayor and Members of the City Council
From: Elizabeth D. Warmerdam, Interim City Manager
Re: Recommendation to Approve Phase 0 Activities Plan for Site A at Alameda Point
BACKGROUND
On July 7, the City Council approved a Disposition and Development Agreement (DDA) with Alameda Point Partners (APP) for Site A at Alameda Point, a 68-acre mixed-use development, including approximately 150,000 square feet of retail space. The period of time between DDA approval and the construction of permanent new retail amenities creates an excellent opportunity for a full calendar of place-making and site activation events, referred to as Phase 0. This is an idea suggested and embraced as part of the Waterfront Town Center Plan planning process in 2014.
Specifically, the DDA requires that APP prepare a Phase 0 Activities Plan and present it to the City Council within 45 days of the Effective Date or by September 20, 2015. Per the DDA, the Phase 0 Activities Plan must include:
* A detailed annual budget broken down by category of expenditures and projected revenues;
* A first event that occurs no later than 60 days after Council approval of the Phase 0 Activities Plan; and
* A calendar for the first year of Phase 0 Activities that includes site plans and marketing plans for each event.
APP submitted a Phase 0 Activities Plan to the City that meets all of the requirements of the DDA. The following discussion provides a detailed summary of the goals of APP's proposed Phase 0 Activities Plan, the strategy behind the schedule, and a description of the proposed events.
DISCUSSION
APP has submitted a robust Phase 0 Activities Plan that aims to achieve four main goals:
1. Immediately create activity and be an "interest generator" for the waterfront at the core of Site A. This will draw Alamedans and regional visitors to Al...
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