Title
Recommendation to Authorize the City Manager to Execute a Fourth Amendment to an Agreement with Michael Baker International, Inc. for Graphic Art and Marketing Support for the Community Development Department, Extending the Term for 12 Months, to June 30, 2017. (Community Development 256)
Body
To: Honorable Mayor and Members of the City Council
From: Jill Keimach, City Manager
Re: Authorize the City Manager to Execute a Fourth Amendment to an Agreement with Michael Baker International, Inc. for Graphic Art and Marketing Support for the Community Development Department, Extending the Term for 12 Months, to June 30, 2017
BACKGROUND
After completing a competitive selection process for graphic art support, a $74,000 contract was executed with Pacific Municipal Consultants (PMC) on March 26, 2012, to develop a graphic identity and collateral materials for the City's Economic Development Program, and provide general graphic design services as needed. Deliverables included print and digital design for economic development informational booklets, flyers, posters, banners, postcards, advertisements, brochures and signage. During the initial selection process, the City received 10 proposals and interviewed five teams.
PMC's contract was amended a first time, extending the term to March 31, 2015. PMC's contract was amended a second time, increasing the contract amount to $224,000, and extending the term to June 30, 2016. On July 15, 2015, the contract was amended a third time, after the City was notified that PMC was acquired by Michael Baker International, Inc. (hereafter referred to as "MBI"). The Agreement, as amended, is attached as Exhibit 1.
The Community Development Department (CDD) has worked with MBI on economic development marketing strategies, as well as the larger "Alameda At Your Service" program over the past 48 months. To continue the success of the marketing program, it is recommended that MBI's contract be extended for ano...
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