Title
Discuss the WETA Ridership Survey Data and Overview of Next Steps
Body
Transportation Commission
September 26, 2018
Item 5B
Information
Discuss the WETA Ridership Survey Data and Overview of Next Steps
Background
In November 2017, the Water Emergency Transportation Authority (WETA) administered an onboard survey to riders asking a series of questions on travel patterns, rider demographics, rider attitudes and rating of various services. The survey was conducted as a self-administered questionnaire distributed and collected onboard each of WETA's four ferry routes, similar to previous onboard surveys administered by WETA in 2011 and 2014. For each service, the trips selected for surveying were scheduled to achieve a representative cross section of riders during all time periods, including weekday peak, weekday off peak and weekends. In total, 1,944 surveys were completed and processed.
Discussion
Survey Results Summary
Below is a summary of major findings and initial conclusions from the 2017 onboard survey. Exhibit 1 shows a presentation with more details and includes a comparison to the previous 2011 and 2014 survey results.
Rider Profile
* Higher Income - Typically, ferry riders have higher median household incomes than the average household in the communities the ferry serves.
* Middle Aged Commuters - Most common ferry riders are work commuters aged 25 to 54 years.
* Regular Riders - The majority of the ferry passengers (69 percent) ride at least three days a week. Half of ferry passengers ride at least five days a week.
* Fewer Seniors/Youth/Disabled - Fewer seniors/youth/disabled ride the ferry than other modes of regional public transit.
* Racial/Ethnic Representation - Typically, ferry riders' race/ethnicity is consistent with the race/ethnicity demographic of the communities the ferry serves. However, Caucasians are slightly overrepresented and Asian/Pacific Islanders are underrepresented on the Alameda/Oakland and Vallejo services and...
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