Title
Recommendation to Approve the Park Street Business Improvement Area (BIA) Annual Assessment Report; and
Adoption of Resolution of Intention to Levy an Annual Assessment on the Park Street BIA for Fiscal Year 2019-20, to Change the BIA Boundaries to include Park Street Landing, and to Set a Public Hearing for May 7, 2019. (Community Development 256)
Body
To: Honorable Mayor and Members of the City Council
From: Amy Wooldridge, Interim City Manager
EXECUTIVE SUMMARY
The Park Street Business Improvement Area (BIA or Area), which is managed by the Downtown Alameda Business Association (DABA), is funded in part from an assessment collected by the City of Alameda (City) from all businesses within that Area. Every year, DABA presents a report to the City Council on the activities and expenditures that have occurred during the past fiscal year. The annual report also provides recommendations on the proposed expenditure of BIA revenues for the next fiscal year. This year, the report proposes changes in the BIA boundary to include the Park Street Landing Property. The Alameda Municipal Code (AMC) requires the City Council to review and approve the report as part of its consideration of the annual assessment on the Area.
BACKGROUND
In 1989, following the Parking and Business Improvement Area Law of 1979 in the California Streets and Highways Code, the City Council established regulations for Business Improvement Areas in the Park Street and Webster Street commercial areas. This staff report is for the Park Street BIA, which is managed by DABA.
The Park Street BIA is funded from fees collected by the City from all businesses within that Area. The pooling of resources improves the Area as a whole and directly benefits business owners through the general promotion of business activities and public events, beautification and ambiance, construction and maintenance of parking facilities, and special projects benefitting the Area.
State law and the AM...
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