Title
Recommendation to Approve the Webster Street Business Improvement Area (BIA) Annual Assessment Report; and
Adoption of Resolution of Intention to Levy an Annual Assessment on the Webster Street BIA for Fiscal Year (FY) 2019-20, and to Set a Public Hearing for May 7, 2019 to Levy an Annual Assessment on the Webster Street BIA. (Community Development 256)
Body
To: Honorable Mayor and Members of the City Council
From: Amy Wooldridge, Interim City Manager
EXECUTIVE SUMMARY
The Webster Street Business Improvement Area (BIA), which is managed by the West Alameda Business Association (WABA), is funded from an assessment collected by the City of Alameda (City) from all businesses within that business district (Area). Every year, WABA presents a report to the City Council on the activities and expenditures that have occurred during the past fiscal year. The annual report also provides recommendations on the proposed expenditure of BIA revenues for the next fiscal year. The Alameda Municipal Code (AMC) requires the City Council to review and approve the report as part of its consideration of the annual assessment on the Area.
BACKGROUND
In 1989, following the Parking and Business Improvement Area Law of 1979 in the California Streets and Highways Code, the City Council established regulations for Business Improvement Areas (BIAs) in the Park Street and Webster Street commercial areas. This staff report is for the Webster Street BIA, which is managed by the WABA.
The BIA is funded from fees collected by the City from all businesses within the Area. The pooling of resources improves the Area as a whole and directly benefits business owners through the general promotion of business activities and public events, beautification and ambiance, construction and maintenance of parking facilities, and special projects benefitting the Area.
State law and the AMC require the City Council to work in collaboration with a BIA advisory board. The board prepares...
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