File #: 2019-6664   
Type: Regular Agenda Item
Body: City Council
On agenda: 5/7/2019
Title: Public Hearing to Consider Adoption of Resolution Confirming the Park Street Business Improvement Area (BIA) Annual Assessment Report for Fiscal Year (FY) 2019-20, Changing the BIA Boundaries, and Levying an Annual Assessment on the Park Street BIA. (Community Development 256)
Attachments: 1. Exhibit 1 - Annual Assessment Report, 2. Exhibit 2 - Assessment Fee Schedule FY 2019-20, 3. Exhibit 3 - Boundaries Map, 4. Exhibit 4 - Address List, 5. Resolution, 6. Correspondence, 7. Presentation
Title
Public Hearing to Consider Adoption of Resolution Confirming the Park Street Business Improvement Area (BIA) Annual Assessment Report for Fiscal Year (FY) 2019-20, Changing the BIA Boundaries, and Levying an Annual Assessment on the Park Street BIA. (Community Development 256)
body

To: Honorable Mayor and Members of the City Council

From: Eric Levitt, City Manager

EXECUTIVE SUMMARY

The Alameda City Council will hold a public hearing to consider changing the Park Street Business Improvement Area (BIA) boundaries and to levy an annual assessment on the businesses within the BIA, which is managed on behalf of the City of Alameda (City) by the Downtown Alameda Business Association (DABA). The public hearing allows business owners in the BIA an opportunity to comment on or protest the proposed boundary changes and annual assessment.

BACKGROUND

In 1989, the City Council created Business Improvement Areas (BIAs) in the Park Street and Webster Street commercial areas. These BIAs were established in accordance with the Parking and Business Improvement Area Law of 1979 in the California Streets and Highways Code. This report is for the Park Street BIA, which is managed by DABA. Revenues from the BIA directly benefit business owners in specified geographic zones through the general promotion of business activities and public events, beautification and ambiance, construction and maintenance of parking facilities, and special projects benefitting that business area.

The BIA is funded from fees collected by the City from all businesses within the geographic zones. The Park Street BIA is divided into two areas, Area A and Area B. Businesses in Area A are in closer proximity to the retail core, and pay a slightly higher rate than businesses in Area B. Other than an automatic annual San Francisco Area Consumer Price Index (CPI) increase, authorized by the original Ordinance 2435, the City has not increased assessments since inception of the BIA. This year's...

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