Title
Public Hearing to Consider Adoption of Resolution Confirming the Webster Street Business Improvement Area (BIA) Assessment Report for Fiscal Year (FY) 2019-20 and Levying an Annual Assessment on the Webster Street BIA. (Community Development 256)
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To: Honorable Mayor and Members of the City Council
From: Eric Levitt, City Manager
EXECUTIVE SUMMARY
The Alameda City Council will hold a public hearing to levy an annual assessment on the businesses within the Webster Street Business Improvement Area (BIA), which is managed on behalf of the City of Alameda (City) by the West Alameda Business Association (WABA). The public hearing allows business owners in the BIA an opportunity to comment on or protest the proposed assessment.
BACKGROUND
In 1989, the City Council created Business Improvement Areas (BIAs) in the Park Street and Webster Street commercial areas. These BIAs were established in accordance with the Parking and Business Improvement Area Law in the California Streets and Highways Code. This report is for the Webster Street BIA, which is managed by WABA. Revenues from the BIA directly benefit business owners in specified geographic zones through the general promotion of business activities and public events, beautification and ambiance, construction and maintenance of parking facilities, and special projects benefitting that business area.
The BIA is funded from fees collected by the City from all businesses within the geographic zone. Other than an automatic annual San Francisco Area Consumer Price Index (CPI) increase, authorized by the original Ordinance 2435, the City has not increased assessments since inception of the BIA. This year's CPI increase of 4.5% raises the minimum retail business annual fee by $14.00 from $322.00 to a total of $336.00.
On April 16, 2019, the City Council approved WABA's annual assessment report for the next fiscal year (FY 2019-20), with its projected activities, budget, and financial documents (Exhibit ...
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